1. Start with the profile people actually compare
Bosseo describes a system centered on the Google Business Profile, including review requests, review responses, and tracking of review counts, ratings, and trends. For an Oakland firm, the first decision is whether that profile accurately represents the firm’s location and service area. Oakland is in Fayette County, so the firm should distinguish Oakland-facing work from matters served elsewhere in Tennessee or beyond the county. A profile review should examine the firm name, address and service description, the jurisdictions served, the practice areas presented, the existing review count, rating, recency, and unanswered reviews. None of those observations proves that a prospective client will call. They provide a baseline for deciding what needs attention.
Recommended approach
Bring the current profile and a list of the geographic areas the firm actually serves to the consultation. Ask how the proposed process would preserve accurate location and practice information rather than treating Oakland’s population as a proxy for demand.
