What does Lead Attribution show for an individual lead?+
Bosseo describes a record containing the channel, referrer, landing page, device, session detail and attached intake answers. Bosseo also describes connecting phone calls and outcome information to the journey. Ask for a live explanation of the fields available to your firm.
Does this replace the question “How did you hear about us?”+
Bosseo’s stated purpose is to reduce reliance on that remembered answer by connecting journey information to the lead record. Your intake team still needs its normal conversation and qualification process.
Can it include phone calls?+
Bosseo says phone calls can join the same journey record, including the transcript and case-type tag from the phone system where applicable. Confirm the exact call information and workflow during consultation.
Can attribution prove which channel produced a signed case?+
Bosseo describes outcome tracking through consultation and signed case, but your firm must define those outcomes and maintain accurate records. Attribution can organize the available trail; it should not be treated as proof beyond the recorded data.
Will attribution tell us which Nashville-Davidson legal service has demand?+
No conclusion about demand should be drawn from the municipality’s population or from attribution alone. The tool can support review of recorded journeys and outcomes. Demand, qualification and business value require your firm’s own definitions and observations.
Does attribution guarantee rankings or search visibility?+
No. Lead Attribution is for journey and outcome review, not a ranking guarantee.
