1. Set the geographic boundary before selecting stories
A Lenoir City firm may serve people in the city, elsewhere in Loudon County, or across Tennessee. Those are different audiences. Ask whether a story about Tennessee law belongs on a page aimed at Lenoir City readers, whether a Loudon County event has enough legal relevance for your practice, and when a statewide development needs a local explanation.
Recommended approach
During consultation, define the geographic language and practice areas that should guide review. Treat Lenoir City, Loudon County, and Tennessee as separate choices. Include broader coverage only when it answers a question your firm actually handles.
