1. Start with the Lafayette service area, not a guessed lead profile
The U.S. Census Bureau records Lafayette as a municipality in Macon County, Tennessee, with a 2020–2024 ACS five-year population estimate of 5,727 and a margin of error of 17. Your automation plan should therefore distinguish between inquiries originating in Lafayette, inquiries from elsewhere in Macon County, and matters your firm accepts from a broader Tennessee service area. Those distinctions affect routing, qualification questions and reporting. A form should collect only the information your firm needs to decide what happens next. The system should not assign urgency or eligibility merely because a person entered a location name.
Recommended approach
Review your actual service geography during the consultation. Decide which locations should be captured, which should trigger a human review, and which should be excluded or referred.
