1. Start with the visitor’s first decision
Someone arriving on a Jonesborough-serving law firm’s website may be looking for a consultation, trying to understand whether the firm handles a matter or deciding whether to contact anyone at all. Bosseo describes Video Intake as replacing a blank contact form with a guided video survey and a “See if you have a case” entry point. The product page says the flow asks one question at a time and can be built around a firm’s practice areas. That makes the first review a content and path decision: what should a visitor understand before sharing information, and which answer should determine the next question?
Recommended approach
Map the first screen, the explanation of what happens next and the minimum information needed for each practice area. Test whether the wording is understandable to visitors seeking service in Jonesborough and elsewhere in Washington County. Do not assume that a town-level population estimate predicts who will use the website or which matters will arrive.
