1. Start with the visitors your website already serves
Johnson City is recorded as a municipality in Tennessee, with a 2020–2024 ACS five-year population estimate of 72,222 and a margin of error of 439. Your decision should therefore begin with the visitors reaching your site and the practice areas you actually want to evaluate. Video Intake replaces a blank contact form with a guided survey presented through video. A visitor can tap an invitation such as “See if you have a case,” answer one question at a time and submit a more structured inquiry.
Recommended approach
Review the current Johnson City-facing pages and list the practice areas that should have distinct intake paths. Keep the geographic question precise: decide whether a visitor is seeking help in Johnson City, elsewhere in Tennessee, or within a service area your firm has separately defined.
