What are Local Service Ads?+
They are a Google advertising format described by Bosseo as appearing above regular ads and the map, with payment based on leads rather than clicks. Placement and eligibility depend on Google’s program and profile considerations; no placement or lead outcome is guaranteed here.
Should a Gallatin firm target all of Sumner County?+
Not automatically. Sumner County is the recorded county relationship for Gallatin, but the correct service area depends on the locations your firm serves, the practice areas it accepts, travel or consultation limits, and intake capacity. Review those boundaries before selecting service zones.
What does Google Screened involve?+
Bosseo’s public page describes license verification, insurance documentation, and background checks as part of the screening process. The firm should confirm current requirements and prepare the appropriate information before relying on the program.
Will Local Service Ads guarantee clients or signed cases?+
No claim of guaranteed clients, consultations, signed matters, or revenue should be made. A lead is only an inquiry. Your firm should measure qualification, consultations, signed matters, and other outcomes it can document.
What counts as a junk lead?+
Bosseo describes examples including solicitors, wrong numbers, spam, out-of-area inquiries, and matters outside the selected practice area. The firm should review each disputed inquiry and confirm the applicable Google process rather than assuming every unwanted call will receive credit.
How should we compare LSA results with other marketing?+
Use consistent source and outcome records. Compare qualified inquiries, consultations, signed matters, and documented costs by practice area and geography. Do not compare channels using raw lead counts alone, and do not treat Gallatin population as proof of demand.
