1. Start with the geographic question, not the population number
Erwin and Unicoi County are related but not interchangeable search areas. A firm may want coverage relevant to people in Erwin, matters arising elsewhere in Unicoi County, or Tennessee developments that affect clients across the state. The Census record identifies Erwin as a municipality and places it in Unicoi County; it does not show how often residents search for legal information or where clients come from. Legal News should therefore be assessed against the firm’s actual service area rather than a population-based assumption. Ask whether a proposed page should discuss an Erwin incident, a Unicoi County matter, a Tennessee law change, or a broader issue affecting the firm’s clients.
Recommended approach
Create a written geographic policy before approving coverage. Separate Erwin, Unicoi County, and statewide Tennessee topics, and decide which of those areas the firm is equipped and authorized to discuss.
