1. Define the geographic boundary before selecting stories
Bartlett city is recorded in Shelby County, Tennessee. A page about a Tennessee statute may be relevant across the state; a page about an incident may concern Bartlett, another Shelby County community, or a wider metropolitan area. Those are different geographic claims and should not be blurred. Legal News should therefore be evaluated against the firm’s actual service area and practice areas, not against Bartlett’s population alone. Ask whether each proposed page will explain a statewide legal development, a Shelby County matter, or a narrower Bartlett issue. The answer affects wording, internal review, links to related services, and whether the page belongs on the firm’s site at all.
Recommended approach
Set geographic rules before approval: identify the locations the firm serves, distinguish Bartlett from Shelby County and Tennessee, and require every local reference to be accurate and necessary. Do not treat the city’s population estimate as evidence that a particular story will produce inquiries.
