1. Start with the visitor’s explanation, not a blank form
A conventional form may ask for a name, contact information and a free-text description. Bosseo’s public Video Intake page describes a different path: a visitor taps an invitation such as “See if you have a case” and answers one question at a time in a guided video survey. For a firm serving Spearfish, that distinction matters because the local service area is specific: your intake should make clear whether it is intended for people seeking representation in Spearfish, elsewhere in Lawrence County, or another area your firm serves. Do not treat the city’s population estimate as proof that visitors will use video or that a particular intake volume exists.
Recommended approach
Review the first screen, geographic wording, consent language and exit points before discussing conversion. Decide what a visitor should understand before submitting an inquiry, and whether the experience is suitable for the people your firm actually wants to hear from.
