1. Set the geographic boundary before you design the flow
Aberdeen is a municipality in Brown County, South Dakota. The 2020–2024 American Community Survey 5-year estimate records 28,189 residents, with a margin of error of 42. That figure describes the city’s population; it does not establish legal demand, search activity, competition, lead volume or staffing requirements. Your intake should therefore begin with the geography your firm actually serves. Decide whether the flow is intended for Aberdeen, Brown County, a broader South Dakota service area or another defined combination. Do not use a city population figure as a substitute for that decision.
Recommended approach
Bring your service-area definition to the consultation. Review whether location should be an early qualification question, a routing field or a later follow-up item. If your firm serves different areas for different practice types, consider separate paths rather than one generic location question.
