1. Make White Knoll’s geography part of the editorial decision
White Knoll is a CDP in Lexington County, South Carolina. A page about a South Carolina legal development may be relevant to a firm serving White Knoll, while a page about a different county, municipality or metro area may require a clearer connection before it belongs on the firm’s site. The Census population estimate is useful for identifying the place and its scale, but it cannot tell you how many people search for a legal topic or whether a news story will produce a case.
Recommended approach
Ask Bosseo to show how geographic relevance is evaluated for your practice. Decide whether your coverage should address White Knoll, Lexington County, South Carolina or another area your firm actually serves. Keep the geographic statement on each page precise rather than treating the White Knoll population figure as a marketing forecast.
