1. Define the geographic coverage before reviewing stories
Valley Falls is recorded as a CDP in Spartanburg County, South Carolina. A Valley Falls firm may also serve people elsewhere in the county or in other areas, but that broader scope should be an explicit business decision rather than an assumption based on the place name. News coverage can be relevant at different levels: a development affecting South Carolina law, a matter connected to Spartanburg County, or an event in a location the firm actually serves. Each level creates a different editorial and measurement question.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice. Decide whether the site should address Valley Falls only, Spartanburg County, South Carolina, or another clearly defined service area. Review sample story criteria before discussing publishing volume or expected results.
