1. Define what “local” means for your Socastee practice
Socastee is a census-designated place in Horry County, not a county or metropolitan area. A firm serving Socastee may also decide to address Horry County, South Carolina or a wider service area, but those geographic choices should be explicit. A page about a South Carolina law change is not automatically a Socastee page, and a story involving Horry County is not automatically relevant to every practice. Legal News is described by Bosseo as matching stories to a firm’s practice areas and state. Your consultation should examine whether that scope reflects the places where you actually accept matters.
Recommended approach
Set geographic rules before approving coverage. Decide whether the firm wants Socastee-specific references, Horry County coverage, statewide South Carolina analysis or a combination. Keep each page accurate about where an event occurred and where the relevant law applies. Do not use the Socastee population estimate as a forecast of readership or inquiries.
