What does Bosseo Lead Attribution describe tracking?+
Bosseo’s public page describes channel, referrer, landing page, device, session detail and intake answers attached to a lead journey. It also describes connecting phone calls and later outcomes to that journey.
Can attribution tell us which Sangaree page produced a case?+
The public page says attribution can show the landing page and roll up information by page. Whether a specific Sangaree page can be evaluated depends on the pages and records associated with your firm’s actual journeys. A page’s existence does not prove demand or case production.
Does Sangaree’s population estimate predict lead volume?+
No. The 2020–2024 ACS five-year estimate records 8,681 residents in Sangaree, with a margin of error of 1,848. Population is not a measure of search demand, legal need, competition, leads, cases or revenue.
Do we need to rely on asking clients how they heard about us?+
Bosseo’s public page positions attribution as a way to connect the journey to intake information rather than relying only on memory or a manually entered source field. Your firm should still review how its intake information is collected and how uncertain records are handled.
Can phone inquiries be included?+
Bosseo states that phone calls can join the same journey record, including the transcript and case-type tag described on its public page. A consultation should address how that relates to your firm’s actual phone and intake setup.
Is Lead Attribution the same as search analytics?+
Bosseo describes Lead Attribution as connecting a specific journey to a lead and later outcome, while ordinary traffic reporting may remain aggregate. The useful comparison for your firm is whether the reporting answers the business questions you need, such as which channel or page is associated with consultations and signed cases.