1. Start with the calls your North Myrtle Beach firm actually handles
North Myrtle Beach city is a municipality in Horry County, South Carolina. The 2020–2024 ACS five-year population estimate for the city is 19,855, with a margin of error of 27. That figure describes the city’s population; it does not establish legal demand, call volume, competition, staffing needs or language preferences. It therefore should not be used to set an intake target. Instead, review your firm’s actual call paths: calls answered by staff, calls reaching an overflow or after-hours service, calls that need an attorney response and calls that end without a clear next action. Intake Coach’s public product description says every intake call is captured, recorded, transcribed and tagged by case type, including calls answered by the firm or by the AI backstop. It also describes an automatic score, a winability estimate, quoted-retainer information and a call-quality review.
Recommended approach
Bring a defined set of intake questions to a consultation. Decide which practice areas, call types and follow-up situations matter most, then ask how each would be reviewed. Treat the North Myrtle Beach population record as geographic context only, not as a forecast.
