1. Set the geographic boundary before reviewing stories
Laurel Bay is recorded as a CDP in Beaufort County, South Carolina. That relationship matters when you evaluate coverage: a story may be relevant to South Carolina, Beaufort County, Laurel Bay, a wider metropolitan area or none of those areas. The population estimate is eligibility context only; it is not evidence that residents are searching for legal news or that a particular topic will produce inquiries. Ask whether the product can be reviewed against the geographic area your firm actually serves, rather than treating Laurel Bay as a proxy for every nearby market.
Recommended approach
Bring a written service-area definition to the consultation. Separate Laurel Bay from Beaufort County and from any broader South Carolina territory, then decide which locations should qualify a story for review.
