1. Define the geographic coverage before reviewing news
Lake City is recorded as a municipality in Florence County, South Carolina. A Lake City page, a Florence County page and a South Carolina-wide news page are not interchangeable. The Census population record describes the municipality and should not be treated as evidence of demand or competition. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. That makes geographic scope an early decision: should coverage discuss Lake City incidents, Florence County developments, South Carolina law changes, or a combination?
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your firm. Set a written boundary for stories that may be considered, and distinguish local reporting from statewide legal developments. Do not use Lake City’s population as a proxy for how many people search, call or need counsel.
