1. Define what “local” means before selecting stories
James Island is recorded as a municipality in Charleston County, South Carolina. That relationship matters because a firm may serve James Island while also handling matters elsewhere in the county or across South Carolina. Legal News should therefore be evaluated against the firm’s real service territory rather than a location label alone. A story involving a South Carolina statute may be relevant to a James Island client even when the event did not occur on the island. Conversely, a nearby incident may not justify a page if it does not connect to the firm’s practice areas or raise a legal question the firm can responsibly explain.
Recommended approach
Ask Bosseo to show how the service would distinguish James Island, Charleston County and statewide South Carolina coverage. Decide in advance which geographic references are useful, which practice areas qualify, and which stories should be excluded. Treat the population estimate as context for market definition only, not as evidence that a news page will attract prospective clients.
