1. Define the service area before measuring reputation
A Hollywood law firm may serve people in Hollywood, elsewhere in Charleston County, or across a broader South Carolina area. Those are different geographic questions.
Recommended approach
Before engaging, list the locations the firm actually serves and the matters it wants to attract. Decide whether reputation reporting should be evaluated around Hollywood, Charleston County, a wider South Carolina service area, or more than one defined area. Ask Bosseo how it would distinguish those areas in consultation and measurement rather than assuming one location explains the entire market.
