1. Set the geographic boundary before choosing stories
Hollywood and Charleston County are not interchangeable labels. The Census record identifies Hollywood as a municipality and records its county relationship as Charleston County. Your firm may serve Hollywood, other parts of Charleston County, South Carolina or a broader area, but the page should not imply that a Hollywood population estimate represents the whole county or the firm’s entire market. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to practice areas. That makes geographic scope an implementation question: should a page address a South Carolina law change, a Charleston County development, a Hollywood-area incident, or a broader event with a clear connection to the people you serve?
Recommended approach
Bring your actual service boundary to the consultation. Decide whether geographic relevance should be limited to Hollywood, extend across Charleston County, or cover South Carolina topics that affect your practice. Do not use the town’s population as a forecast of demand. Instead, review whether each proposed story has a defensible connection to your clients and legal services.
