1. Set the geographic boundary before choosing stories
Hanahan is a municipality in Berkeley County, South Carolina. The 2020–2024 ACS five-year estimate records 21,452 residents, with a margin of error of 40. That is location context, not proof of legal-news demand, search competition, case volume, or revenue. A Hanahan firm should therefore decide whether its coverage is limited to Hanahan, extends across Berkeley County, or addresses South Carolina matters that affect its practice. Those are different editorial scopes. A statewide change in law may be relevant to a South Carolina practice even when it is not a Hanahan event. Conversely, a story elsewhere in the state may create little value if the firm does not handle that type of matter.
Recommended approach
Write the service area and practice-area boundaries into the review criteria. Ask Bosseo to show how a proposed story would be matched to the firm’s work and geographic reach before approving publication.
