1. Set the geographic boundary before choosing stories
Goose Creek is a city in Berkeley County, South Carolina. That is the supported local relationship. A firm may serve people in the city, elsewhere in Berkeley County or across a wider South Carolina market, but those are different audiences and should not be blended casually. A legal-news page about a statewide law change may be relevant to a Goose Creek firm; a page about an event outside the firm’s service area may not be useful simply because it is nearby. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to practice areas. That makes geographic scope a decision point: identify whether the firm wants Goose Creek-specific coverage, Berkeley County relevance, statewide coverage or another clearly defined service area.
Recommended approach
Ask Bosseo to show how a proposed service area would be represented in story selection and page language. Keep Goose Creek, Berkeley County and South Carolina as separate labels in reporting and review. Do not use the 48,078 population estimate as evidence that a news topic has demand.
