1. Start with the right Georgetown geography
The Census record identifies Georgetown city as a municipality and records its relationship to Georgetown County. Those are different geographic scopes. A page intended for people in Georgetown city is not automatically a page for every person in Georgetown County, and neither scope should be expanded without a firm decision. The population estimate of 8,565 describes the city only. It does not show how many people search for legal news, which practice areas are active, or whether a breaking story will create inquiries.
Recommended approach
Decide whether Legal News should address Georgetown city, Georgetown County, South Carolina, or another clearly defined service area. Review each proposed story for geographic relevance before approval. A statewide legal development may be relevant to a Georgetown practice, while an incident outside the firm’s service area may not be useful. Keep the location in the page only when it helps explain the legal question or the firm’s role.
