1. Start with Garden City’s actual service footprint
Garden City is a census-designated place in Horry County, South Carolina. The available Census record places its 2020–2024 ACS five-year population estimate at 11,591, with a margin of error of 744. That is useful geographic context when you define the area your firm serves, but it is not a forecast of prospective-client calls. A firm may serve Garden City, other parts of Horry County, or a broader South Carolina territory. Intake Coach should therefore evaluate the calls your firm receives across its stated service area instead of treating the Garden City population as a proxy for demand.
Recommended approach
Before reviewing performance, decide which calls belong in the same comparison. Separate conversations by the geographic area your firm actually serves, practice area, source where known, and intake owner when those distinctions are relevant. Then use the resulting call record to identify response-path, qualification and follow-up decisions. Do not set staffing or lead expectations from the population estimate alone.
