1. Set the geographic boundary before reviewing performance
A Fountain Inn firm may serve people in the city, Greenville County, Laurens County, elsewhere in South Carolina, or a combination of those areas. Those are different reporting questions. Bosseo’s public ROI Dashboard text says it can show service-and-city keyword targets, case-type data and which cities produce clients. That makes geographic definitions an important part of the evaluation. A dashboard view that combines Fountain Inn with both counties or statewide activity may be useful for a broad strategy, but it should not be treated as a Fountain Inn result. The Census record identifies Fountain Inn’s county relationships; it does not show where prospective clients search, call or retain counsel.
Recommended approach
Ask Bosseo to demonstrate the geographic labels used for keywords, calls, leads and matters. Decide whether your operating view should separate Fountain Inn, Greenville County, Laurens County and broader South Carolina activity. Record which geographic field controls each report and whether a city or county label is unavailable for a particular interaction.
