1. Define the geographic brief before reviewing story coverage
Clemson is a municipality associated with Anderson County and Pickens County. That does not mean every story involving either county belongs on your website, and it does not establish that people in either county are looking for counsel. A useful brief should separate Clemson city from Anderson County, Pickens County, other South Carolina communities and any broader metropolitan area your firm actually serves. It should also distinguish a local incident from a statewide legal development. Bosseo’s public Legal News page describes monitoring of local and national legal-news sources for a selected state and matching stories to practice areas. The relevant evaluation question is whether your geographic scope can be expressed precisely enough to prevent irrelevant coverage.
Recommended approach
Ask Bosseo to review a written geographic map for Clemson, Anderson County, Pickens County and the rest of your service area. Decide which locations may appear in a headline, which may be discussed in the body, and which should be excluded. Treat the Census estimate as context only, not as a reason to assume a local news opportunity.
