1. Define what “Blythewood” means for the newsroom
Blythewood is recorded as a municipality, with relationships to Fairfield County and Richland County. Those are distinct geographic references, and a news page should not blur them together. A story about an event in Blythewood is not automatically a Fairfield County story, a Richland County story or a statewide South Carolina story. Likewise, a South Carolina legal development may be relevant to a Blythewood practice without being local news. Bosseo’s public description says Legal News matches stories to a firm’s practice areas and state. It does not establish that every story will have Blythewood-specific coverage or that local demand exists.
Recommended approach
Ask Bosseo to show how it would classify Blythewood, Fairfield County, Richland County and South Carolina stories for your selected practice areas. Require a clear rule for geographic labels, source attribution and pages that should be skipped when the connection to your intended audience is weak.
