Start with Berea’s actual geographic scope
The 2020–2024 ACS five-year population estimate is 16,862, with a margin of error of 1,551. A reputation program should therefore distinguish the firm’s service area from the place name used in a profile or campaign.
Recommended approach
Before changing your review process, list the geographic relationships you want to evaluate: Berea, Greenville County, nearby service areas and South Carolina statewide work, if applicable. Then decide which profile, pages and inquiry records belong in the same measurement view. Keep household, individual, county and metropolitan-area claims separate rather than treating them as interchangeable.
