1. Define the geographic scope before selecting stories
Bennettsville is recorded as a municipality in Marlboro County, South Carolina. That distinction matters when a news page refers to a location. A story may concern Bennettsville, another Marlboro County community, or a wider South Carolina event; those are not interchangeable audiences. Bosseo’s public Legal News page describes coverage matched to a firm’s practice areas and state. It does not establish that every story will be local to Bennettsville or that local search demand exists.
Recommended approach
Ask Bosseo to explain how geographic relevance would be handled for a firm serving Bennettsville. Set a written rule for when a page should name Bennettsville, when Marlboro County is the appropriate reference, and when a South Carolina story is broad enough to merit coverage. Do not use the city’s population as a forecast of article demand or inquiries.
