1. Set the geographic boundary before choosing stories
Richmond is a municipal town in Rhode Island and is recorded in Washington County. A page about an event in Richmond should not automatically describe the entire county, the state or a metropolitan area as though each were the same audience. Likewise, a page intended for Rhode Island readers should not imply that every reader lives in Richmond. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. That makes the firm’s geographic language an important implementation question: which matters does the firm accept from Richmond, Washington County and elsewhere in Rhode Island, and which locations should appear only when the underlying story supports them?
Recommended approach
Create a geographic policy for approved pages. Identify Richmond as the town, Washington County as the recorded county relationship and Rhode Island as the state. Add other locations only when the firm serves them and the story supports the reference. Do not use the Richmond population estimate to predict demand or justify a publishing volume.
