1. Start with the right geographic question
Narragansett is a municipal town in Washington County, Rhode Island. Its population estimate is useful for identifying the place being served, but it cannot establish legal demand, competition, search volume, leads, cases or revenue. Legal News should therefore be evaluated against the firm’s actual service territory rather than a population-based assumption. Decide whether a story page should speak to people in Narragansett, Washington County, Rhode Island more broadly, or another expressly defined area. A page about a statewide law change may be relevant to a Narragansett practice without pretending that every reader is local.
Recommended approach
Bring Bosseo a written geographic brief: Narragansett, Washington County and Rhode Island should be treated as distinct scopes. Ask how each proposed story will be assigned a location, whether a location is genuinely relevant, and how the firm will avoid adding local references that the underlying event does not support.
