1. Define the geographic audience before selecting stories
Lincoln is a municipal town in Rhode Island and is recorded in Providence County. Those facts help establish the firm’s service context, but they do not establish that every story involving Lincoln, Providence County, or Rhode Island belongs on the site. A firm should decide whether its intended audience is Lincoln residents, people elsewhere in Providence County, a broader Rhode Island population, or a combination. Households, individuals, the town, the county, and the state are not interchangeable audiences. Bosseo describes Legal News as monitoring local and national legal-news sources for a state and matching stories to practice areas. That makes geographic scope a decision to document rather than a conclusion to assume.
Recommended approach
At consultation, define the locations the firm actually serves and the locations that may appear in a story. Review whether a proposed page should address Lincoln specifically, Providence County, Rhode Island, or a wider audience. Do not treat the town’s population estimate as a forecast of traffic or inquiries.
