1. Define what “ROI” means for your Greenville practice
A dashboard can display many signals, but a law firm still needs clear definitions. Bosseo’s public product page describes rankings, calls, leads, retainers and revenue as measures that can be viewed together. It also describes lead classification by case type and source attribution by channel and page. Those categories should be discussed before you treat a tile, chart or total as a business result. Greenville’s recorded relationship to Providence County also matters when you decide whether a location label means the census place, the county, a broader service area or a page on your website. These are different geographic scopes and should not be blended in one metric.
Recommended approach
Ask Bosseo to define each displayed field, the geographic scope attached to it and the event that causes it to be counted. Write acceptance criteria for rankings, calls, potential new clients, matters and revenue rather than assuming that a single “lead” number answers every question.
