1. Start with a Yeadon-specific measurement boundary
A dashboard is only useful when everyone agrees what geography a metric describes. Yeadon is a municipality in Delaware County; it is not the same thing as the county, the wider metropolitan area or Pennsylvania as a whole. The available Census record identifies Yeadon’s population estimate, but it does not establish search activity, legal need or likely business. For a firm serving Yeadon, the first decision is whether the dashboard should distinguish Yeadon from other places the firm serves. That boundary affects how you read location, keyword and lead information.
Recommended approach
Ask Bosseo to show how location labels would be defined for your account. Decide whether Yeadon should be reviewed as a municipality, alongside Delaware County, or within a broader service territory. Keep those views separate so a county-level result is not presented as a Yeadon result.
