1. Start with the geographic coverage your firm actually wants
Windsor and York County are not interchangeable audiences. Those choices affect which profile activity, review language and inquiry records deserve attention.
Recommended approach
List the communities, counties and practice areas you intentionally serve before assessing review performance. Compare that intended coverage with the locations clients mention during intake and with the geographic references appearing in your Google Business Profile and website. Keep Windsor, York County and Pennsylvania as separate reporting categories rather than combining them into one unsupported market.
