1. Start with the West York service boundary, not a guessed lead forecast
Your firm may serve West York borough while also accepting matters from elsewhere in York County or Pennsylvania. Those are different geographic scopes, and Automation should preserve the distinction rather than treat every contact as the same local lead. The Census record identifies West York as a municipality in York County and records a population estimate of 5,092 for 2020–2024, with a margin of error of 38. That is context for defining your service area, not evidence of search demand, competition, case volume or revenue. During review, identify which locations your intake form asks about, which matters you accept and which contacts require a human eligibility decision.
Recommended approach
Document the geographic questions your team actually uses. Keep West York, York County and Pennsylvania as separate fields or decision points where that distinction affects routing or eligibility. Do not build response rules from population alone.
