1. Define the geography before you interpret the numbers
West Vincent is a municipal-town in Chester County, Pennsylvania. That distinction matters because a dashboard can show geographic information only if the firm first decides which geography belongs in its measurement plan. “West Vincent,” Chester County, Pennsylvania, and a broader service area are not interchangeable. A ranking or lead associated with one area should not automatically be treated as demand from another. The dashboard’s public description says it can show city data, tracked service-and-city targets, rankings and lead trends. During review, ask how your firm would name and separate West Vincent targets from Chester County or wider Pennsylvania targets. Also decide whether a matter is attributed to the location of the searcher, the page, the call, or another defined field.
Recommended approach
Bring a written geography definition to the consultation. Ask Bosseo to show how West Vincent and Chester County would appear in the dashboard, what location fields are available, and how a partner would distinguish a local measurement from a broader Pennsylvania result.
