1. Define the West View service area before reviewing results
Your firm may serve West View borough while also handling matters elsewhere in Allegheny County or across Pennsylvania. Those are different geographic relationships. A profile can be relevant to a person seeking counsel in West View without proving that the person lives there, that the matter arose there, or that the person will become a client. The West View population estimate is useful for describing the municipality’s scale, but it cannot establish the size of a legal market. A review program should therefore preserve the firm’s actual service-area language rather than turning one borough into a statewide or countywide claim.
Recommended approach
Write down the locations your firm intentionally serves, the locations connected to its matters, and the locations that should not be used in review requests or public replies. Ask Bosseo how those boundaries would be reflected in profile work and reporting. Keep West View, Allegheny County and Pennsylvania separate in the firm’s own records and public wording.
