1. Make the visitor’s first explanation easier to use
A blank form asks a visitor to decide what matters before the firm has offered structure. Bosseo describes Video Intake as a guided survey delivered with video, with one question at a time and paths built around practice areas. For a firm serving West Hempfield, the relevant geographic fact is the township’s relationship to Lancaster County—not a claim that every resident is a prospective client. Review whether the intake clearly identifies the firm’s service area without implying that every inquiry from the township is suitable for representation.
Recommended approach
Map the first screen, the opening explanation and the geographic question before approving copy. Decide what a visitor must understand about the firm’s practice areas, service area and next step. Keep the path clear for someone who knows the problem but does not know the legal label.
