1. Set the geographic boundary before discussing news coverage
Your firm serves West Hanover, but the product description concerns stories in a firm’s state and practice areas. Those are not interchangeable scopes. West Hanover is in Dauphin County, so a useful review should distinguish stories directly connected to West Hanover, Dauphin County, the wider Pennsylvania market and any other area your firm is authorized to serve. The township’s 2020–2024 ACS population estimate of 11,049 does not show how many people search for legal information or whether a particular story will produce inquiries. It should not be used as a demand forecast.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice. Review whether the proposed coverage should include Pennsylvania-wide legal developments, Dauphin County matters, or both. Keep those categories separate in your editorial policy and later analysis so a statewide page is not presented as West Hanover-specific coverage without a factual connection.
