1. Start with West Earl’s actual service area
A municipal audience is not the same as a law firm’s complete market. West Earl township is recorded in Lancaster County, so your intake review should distinguish people located in West Earl from people elsewhere in the county or Pennsylvania who may still fall within your service area. Do not use the township’s population estimate as a forecast of visitors, matters or revenue. Instead, define the geographic questions that matter to eligibility: where the visitor is located, where the incident or legal issue occurred, and whether your firm serves that location.
Recommended approach
Ask Bosseo to review how location is captured in the intake path and how your team should interpret it. Keep West Earl, Lancaster County and broader Pennsylvania service areas as separate decision fields rather than treating them as interchangeable. Measure completed inquiries by the geographic categories your firm actually uses, subject to your intake and privacy requirements.
