1. Set the geographic boundary before selecting stories
The Census records West Bradford township as a municipal-town in Chester County, Pennsylvania, with a 2020–2024 ACS five-year population estimate of 14,681 and a margin of error of 25. That is a description of the place, not evidence of legal demand, search volume, competition, cases, or revenue. Your news coverage should therefore distinguish among West Bradford, Chester County, Pennsylvania, and any other service area your firm deliberately chooses. A story involving a Pennsylvania law may be relevant beyond West Bradford, while a local incident may require careful language about the specific municipality, road, court, or agency involved.
Recommended approach
Define geographic rules during consultation. Decide which stories qualify as West Bradford or Chester County coverage, which Pennsylvania developments are relevant statewide, and which topics should be excluded because the connection to your practice is too weak. Preserve the exact jurisdiction and location named in each source rather than treating all Pennsylvania news as local.
