1. Match the coverage area to the firm’s actual territory
Washington township is recorded in Westmoreland County, Pennsylvania. That relationship matters when you decide whether a page should discuss a Washington township event, a countywide development, a Pennsylvania rule change or a broader story. The township’s population estimate is an eligibility fact only; it cannot tell you whether people are searching for a particular legal issue. A useful review should therefore map your service territory before publication: Washington township, Westmoreland County, Pennsylvania, or another area your firm actually serves. Do not treat Washington township and Westmoreland County as interchangeable, and do not describe Pennsylvania-wide coverage as local coverage.
Recommended approach
Ask Bosseo to review geographic labeling, practice-area relevance and the calls to action for each proposed story. Decide which locations your attorneys are prepared to discuss and which inquiries belong outside your service area.
