1. Define the geography before discussing news coverage
Washington township is recorded as a municipal-town in Lehigh County, Pennsylvania. That relationship matters because a story relevant to Pennsylvania may not be locally relevant to Washington township, while a story involving a wider Lehigh County audience may still matter to a firm that serves clients beyond the township. The Census population estimate—6,595 for Washington township in the 2020–2024 ACS 5-year data—does not establish search demand, competition, legal need, leads, cases, or revenue. It should not be used to justify a publishing volume or advertising decision.
Recommended approach
Bring a precise service-area map to the consultation. Separate Washington township, Lehigh County, other Pennsylvania communities, and any metropolitan or statewide audience your firm intentionally serves. Ask Bosseo to explain how Legal News coverage would be evaluated against those boundaries rather than treating one municipal population as a proxy for the whole market.
