1. Match the coverage area to Warwick and Lancaster County
Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. Your firm still needs to define what “local” means. Warwick township is recorded in Lancaster County, Pennsylvania; Warwick itself is not the same geographic unit as Lancaster County, a metropolitan area or Pennsylvania as a whole. A page about a Pennsylvania law change may be relevant to a Warwick firm, while a page about an unrelated incident elsewhere in the state may not be useful to its intended audience. The township’s population estimate does not establish that any story will produce searches or inquiries.
Recommended approach
Ask Bosseo to review geographic filters and editorial boundaries before you approve a page. Decide whether your coverage should address Warwick township, Lancaster County, Pennsylvania statewide developments or more than one level. Keep each page’s location wording precise, and avoid treating the township estimate as a demand forecast.
