1. Define the geographic question before reviewing stories
Upper Uwchlan is recorded as a municipal town in Chester County. A firm may serve people in the township, elsewhere in Chester County or across Pennsylvania, but those are different geographic scopes. A page about a statewide legal change should not imply that it is specific to Upper Uwchlan. A page about an incident should identify the actual place described by the news source rather than borrowing the township name for local appeal. Bosseo’s public Legal News description says its system matches stories to a firm’s practice areas and state. That makes geographic scope a review decision: determine whether your intended audience is Upper Uwchlan residents, Chester County readers, Pennsylvania readers or a combination.
Recommended approach
At consultation, write down the geographic scope for each practice area. Approve a local page only when the underlying story supports the location. Use Upper Uwchlan, Chester County and Pennsylvania as distinct references rather than treating them as interchangeable.
