1. Define what a lead means before reviewing the dashboard
Bosseo’s public ROI Dashboard text describes contacts as classified into Potential New Client, Current Client or Other, with leads tagged by case type. That distinction matters for a firm serving Upper Pottsgrove and the wider Montgomery County relationship recorded for the township: a contact’s location alone should not decide whether it is a lead. Your firm should decide how to treat existing clients, vendors, spam, referrals, inquiries outside the firm’s practice areas and matters that require service beyond the firm’s intended geography.
Recommended approach
Ask Bosseo to show the proposed definitions and an example of how a call or form moves into each category. Confirm who may correct a classification, how corrections are recorded and which measures appear in partner-facing summaries. Do not approve a dashboard merely because it displays a large contact total; approve definitions that your intake team can apply consistently.
