1. Start with the firm’s actual service boundary
Upper Mount Bethel township is recorded in the 2020–2024 ACS 5-year data as a municipal town in Northampton County, Pennsylvania, with an estimated population of 6,415 and a margin of error of 28. That is geographic and population context only. It does not establish search demand, legal need, case volume or the number of prospective clients who will use a website. Your first Video Intake decision should therefore be operational: does the firm serve Upper Mount Bethel itself, Northampton County more broadly, Pennsylvania, or a defined combination of areas? A visitor should not be asked questions that imply the firm accepts a matter when the firm does not.
Recommended approach
Write the service boundary before choosing questions or routing rules. Include the geographic questions your team genuinely uses to evaluate eligibility, and provide a clear alternative instruction when a visitor falls outside the firm’s scope. Review nearby service areas separately rather than treating Upper Mount Bethel’s population as a forecast.
