1. Define the geographic brief before reviewing stories
Upper Mount Bethel is a municipal-town in Northampton County, Pennsylvania. That relationship matters when you decide which stories are relevant: a page may need to address a Pennsylvania legal change, a Northampton County development, or a broader event that affects people your firm serves. The township’s population estimate is not evidence of search demand, competition, case volume, leads or revenue. Do not use it as a forecast. Instead, identify the actual geographic scope of your practice: Upper Mount Bethel, other parts of Northampton County, Pennsylvania more broadly, or a combination. Then ask whether proposed coverage accurately describes that scope rather than attaching a local name to every article.
Recommended approach
Bring a written service-area map to the consultation. Ask how story relevance would be assessed against Upper Mount Bethel, Northampton County and Pennsylvania, and how you would review coverage that is statewide but has no direct Northampton County connection.
